Proof

The healthcare company doing a multi-brand rebrand

A healthcare company with multiple service lines and four brands that all needed to consolidate under one roof. When I started, they had roughly 40 paying members, most of them on discounted pricing. I own the HubSpot infrastructure, the community strategy, the content engine, and the rebrand.

Today the membership is at 150+ at full pricing. Q1 2026, we had zero members drop. That is not a marketing number. That is a structure number. They had the audience. They did not have the systems to keep them.

The ecommerce CEO I meet with every week

A woman running a legacy ecommerce brand with a goal of hitting $1M in revenue for the year. We rebuilt the Google Ads and Meta strategy, tightened the brand voice and copy, repackaged the product line into minis and sampler sets instead of only full-size SKUs, and launched a UGC content engine.

She hit the $1M number. With minutes to spare, but she hit it. Now we are building what year two looks like.

The community nobody was logging into

A paid community platform that was a ghost town. Members were engaged everywhere except the app they were paying for. I rebuilt the onboarding, trained a team of community champions to seed engagement behind the scenes, and rewrote the content strategy around posts members actually wanted to reply to.

Comments went up 289%. Member-generated posts went up 69%. Most of what people call growth problems are actually systems problems. The revenue was there. The audience was there. The structure to capture it was not. That is what I fix.

Building a B2B marketing engine from zero

When I joined a workplace safety firm as Director of Marketing, there was no marketing function. None. Every dollar came from cold outbound to Fortune 500 buyers. No funnel. No content. No system for turning interest into revenue. I built the entire engine from scratch: newsletter, podcast, conventions, ABM campaigns, sales enablement.

"Working with Allison is a dream come true. She took the time to understand our business, identified ways we could save time and money, and collaborated with me on how to leverage existing resources to make it happen. With Allison's help, our revenue from marketing doubled in the first year and I got my time back."

Mike Ritchie, former colleague and client

My own agency, since 2018

TAG Creative Marketing. 30+ clients. Brand, social, email, funnels, paid media, content. Team of five. At peak, $90K a month. The Armature Agency is the next chapter of that.